About Shalini James – Mantra’s Master Strategist

The story of Mantra begins with Shalini James, founder and owner of this fast-growing fashion boutique in Cochin. Shalini James graduated from India’s premier fashion institute, The National Institute of Fashion Technology (NIFT), Chennai. Mantra was born in 2003, at a time when the boutique business model was relatively new to the apparel market in Kerala. Nearly a decade later, Shalini James’ entrepreneurial venture, Mantra, has not only opened multiple outlets in Kerala, it is also looked upon as a trusted boutique brand amidst the boutique rush in different parts of the state.

Shalini James has put in place a thoroughly standardized production cycle at Mantra - the fabric that goes into every dress material is carefully sourced from different parts of India before they are transported to the manufacturing hub, where an expert team of workers and artisans convert the design into a finished garment. A consistent level of high quality is the mantra that Shalini James incorporates on every garment available here.

Over the years, Shalini James has been able to seamlessly handle a growing employee base and changing customer tastes. An entrepreneur who is the epitome of change management, Shalini James has always embraced change and has passed on the baton of change to her employees, when she deemed it absolutely necessary.

To know more about Shalini’s entrepreneurial journey, access her blog here: http://shalinijames-mantra.blogspot.in/



Visit Shalini James’ Mantra today:

1.    Gold Souk, Vyttila

Basement Floor, Shop No.10


2.    Oberon Mall, Edapally

Level 3, Shop No. 2 and 19


Ph: 0484-4058146 

5 Comment(s)


U ple r doing a great job @ midukki..Trueli inspiring both n fasion n psychology.....


Hi Ms.Shalini I am so inspired by your aggressiveness i am also very much interested in fashion .I am person who hasnot learnt any thing on fashion is it good to open a boutique with out subject knowledge .Pls Suggest me . I am based in dubai. Cheers Ginu

Sahana khan

Helo madam,am sahana khan frm Trivandrum.i wnt 2 b a gd fshn dsng.wot can i do 4 dat? Plz suggest me.


Hello... you are doing a great job in miduki .. and you have a great taste in fashion...


hello maam i am follower of the show middukki,hatzoff to all the judges bcoz all of you are truly great.can u suggest me some tips to become a good fashion designer?

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