About 50% Indians associate Growth, Aspirations, and Productivity to Their Dedicated Study Space
By Pinkerala News Desk | Feb 08, 2024
~Godrej Interio’s ‘Homescapes’ study reveals furniture choices emulating a consumer’s personality~
Mumbai, 7th February 2024 -- In India, home decor transcends traditional aesthetics, serving as a mirror to cultural values, emotional ties, and the dynamic evolution of living spaces, according to a recent study ‘HomeScapes’ by Godrej Interio,a business of Godrej & Boyce, the flagship company of the Godrej Group. The study underscores the unique expression of consumers' personalities and values through their choices in home and décor and the intrinsic connection between homes and personal growth.
According to the study, 25% of the respondents prioritize envisioning a personal corner or space when contemplating their initial home purchase, viewing it as a sanctuary for solitary activities and tranquillity. In one of the most interesting findings from the study, over 54% respondents emphasize a direct correlation between their personal development, aspirations, and productivity to their study table and chair. For them, focusing and working efficiently elsewhere is a considerable challenge. Additionally, about 62% involve their child when selecting study tables and chairs for their kids' room. Godrej Interio’s ‘Homescapes’ study also reveals interesting insights on the ongoing debate surrounding logic and rationality versus creativity and innovation. It delves into consumers' attitudes in their most intrinsic domain – their homes. It brings attention to a heightened emphasis on functionality and organizational skills, with 28% of the respondents having identified as 'Order Obsessive,' expressing discomfort if their belongings are even slightly rearranged, even unintentionally by a maid during cleaning.
According to Swapneel Nagarkar, Business Head & Senior Vice President, Godrej Interio, "The ‘HomeScapes’ study reveals a deep emotional connection between individuals, their families, and their homes. Our research explores consumers' sentiments about a vital aspect of their lives – their homes as a mirror of their existence. Survey data suggests a shift in focus, as people increasingly prioritize both functionality and aesthetics thus ensuring that their homes are well-organised and welcoming. At Godrej Interio, we prioritize comfort and aesthetics, delivering well-designed and functional furniture to enhance your living space.”
Godrej Interio champions in products for study spaces that promote aesthetics and comfort, thus enhancing productivity. These include the Motion Chair featuring the EasyFlex system, designed to promote active seating ensuring optimal support to the back across a range of seated postures. Another noteworthy product is the Thrill Chair which offers a choice of functionalities, personalisation settings and a host of modern textures and colours, making it ideal for contemporary spaces. Their curated sets include study tables like Chocolate V2 Study Table and Adria Workdesk, enabling one to create a functional and productive space within the bedroom. These study tables can be seamlessly integrated into a bedroom or living room and blends well with any interior.
The survey involved 2,822 respondents residing in seven cities, namely Bengaluru, Chennai, Delhi, Hyderabad, Kolkata, Mumbai, and Lucknow.
About Godrej Interio:
Godrej Interio is India’s leading premium furniture brand in both home and institutional segments with a strong commitment to sustainability and centers of excellence in design, manufacturing and retail.
Led by the largest in-house design team in the country in the furniture category and awarded with 34 India Design Mark Awards till date, GODREJ INTERIO aims to transform spaces with its thoughtfully designed furniture to create brighter homes and offices with products that have the highest design quotient in aesthetics, functionality and technology. With consistent pursuit of excellence and a special focus on health and ergonomics, GODREJ INTERIO’s product portfolio comprises of a wide range of solutions
Today, Godrej designs and manufactures furniture for office spaces, homes, educational institutes, healthcare facilities, laboratories and more. Along with furniture, the company offers Audio Visual and 360 Degree Turnkey solutions. Each of our product ranges revolves around comfort and aesthetics while delivering well-designed, long lasting and functional furniture solutions. In short, Godrej Interio helps the consumers to make every space the perfect setting for their myriad moods and moments.
Currently present in over 450 cities with 450 exclusive showrooms and 520 dealer outlets, is one of the largest divisions of Godrej & Boyce Mfg. Co. Ltd., part of the Godrej Group, one of India's largest engineering and customer product groups.
Godrej Interio has 7 manufacturing facilities situated at Mumbai, Khalapur, Haridwar, Shirwal, and Bhagwanpur. GODREJ INTERIO is widely known for its comprehensive sustainability certifications for its products in the furniture category.
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