By Pinkerala News Desk | Mar 25, 2022

Kochi, 24 March 2022: Eastern Condiments, one of the leaders in the spices segment in Southern India and GCC countries, has introduced an all-new Spicy Chicken Masala, a premium blended masala that caters to the consumer’s evolving taste palate. 

The newly launched masala is a finely balanced combination of rustic spices and adds a fiery twist to traditional chicken dishes. Made keeping the consumers who prefer an enhanced taste profile in mind, the Spicy Chicken Masala imparts high convenience as the consumer need not use any other masala to make their chicken dishes delectable and flavoursome. 

“Blended spices have cemented their place on kitchen shelves and have been accepted and used by consumers to elevate the taste profile of everyday meals. These packaged flavour enhancers have made it convenient for consumers to curate a variety of dishes with ease. At Eastern Condiments, we are focused on making our consumers’ lives easier by providing them with innovative solutions for their needs. We have a sound understanding of our consumers’ needs and are focused on delivering them in the most convenient format possible. The Spicy Chicken Masala is a value additive offering both for those consumers that have a spicy taste profile as well as for those who want to add that extra punch to their chicken recipes.” shares Mr Manoj Lalwani, Chief Marketing Officer, Eastern Condiments Pvt. Ltd. 

Eastern Condiments has been a flagbearer of ethnic Indian food in South Indian and GCC markets, focusing on convenience and bringing the authentic taste of regional cuisine to its consumers. The core flavour of Eastern Spicy Chicken Masala comes from the main component Chilli, which is further enhanced by the presence of other spices. The aromatic top notes of this blended spice are unique and distinct enabling the consumer to make a Chicken dish that is spicy and delicious. 

With an introductory price of INR 45 for 100gm, the Spicy Chicken Masala is available at all general and Modern Trade Outlets. 

About Eastern Condiments Pvt. Ltd.

Eastern Condiments Pvt. Ltd. (ECPL) was established in 1989 and is today one of the leading players in the Indian spice market.  Started by M.E. Meeran, the company quickly expanded and diversified into a full-fledged manufacturer and distributor of ethnic Indian pure spices and blended masalas. ECPL today focuses its innovation towards bringing authentic Indian food to its consumers in Southern India and has continuously grown its portfolio to include regional cuisine favourites of breakfast powders, ready-to-eat meals, snacks, coffee, and pickles. 

Eastern Condiments has been awarded India’s largest spice exporter by the Spices Board of India for the last 20 years in a row and exports its wide portfolio to GCC countries, US, UK, Canada, Europe, Singapore, Malaysia, Maldives, Yemen, and Australia among others. 

Based in Kochi, Kerala, Eastern Condiments became a subsidiary of Norwegian conglomerate Orkla in 2020.

For more information on ECPL please visit www.eastern.in

For more information on Orkla please visit www.orkla.com