By Pinkerala News Desk | Apr 05, 2022

~The new offering is in line with the growing consumer preference for convenient and healthy food products~ 

Kochi, 4 April 2022: Eastern Condiments Pvt. Ltd, one of the leaders in the spices segment in India and GCC countries, has added the versatile product - Roasted Vermicelli - to its portfolio. The product is the result of extensive consumer and market research conducted by the company to innovate and launch the perfect vermicelli. Eastern Condiments’ Roasted Vermicelli is superior in quality, evenly roasted, non-sticky, made with the complete goodness of wheat

Owing to its versatility, vermicelli was a natural extension of the brand’s proposition of offering products that can be used across meal occasions. 

Unveiling the product, Mr. Manoj Lalwani, Chief Marketing Officer, Eastern Condiments said, “During the pandemic, we saw an uptick in consumer demand for healthy and convenient food products. Vermicelli is one such product that is versatile, and healthy because it’s made completely of wheat, quick to prepare and conveniently packaged after roasting. We saw the immense potential of this one product that lends itself to all meal occasions - breakfast, lunch, snack, beverage, or even dessert. We are confident that the consumers in Kerala would recognize the versatility of this product like we have and it would become a successful addition to our portfolio.”

Eastern Roasted Vermicelli is available at the price of INR 62 for 400gm and is available at all general and Modern Trade Outlets in Kerala. As an initial launch offer, this pack comes with a free sambar powder pack worth INR 17.5.

About Eastern Condiments Pvt. Ltd.

Eastern Condiments Pvt. Ltd. (ECPL) was established in 1989 and is today one of the leading players in the Indian spice market.  Started by M.E. Meeran, the company quickly expanded and diversified into a full-fledged manufacturer and distributor of ethnic Indian pure spices and blended masalas. ECPL today focuses its product innovation on bringing ethnic Indian food to its consumers in Southern India and has continuously grown its portfolio to include regional cuisine favourites of breakfast powders, ready-to-eat meals, snacks, coffee, and pickles. Eastern Condiments has been awarded India’s largest spice exporter by the Spices Board of India for the last 20 years in a row and exports its wide portfolio to GCC countries, the US, UK, Canada, Europe, Singapore, Malaysia, Maldives, Yemen, Australia among others. 

Based in Kochi, Kerala, Eastern Condiments became a subsidiary of Norwegian conglomerate Orkla in 2021.

For more information on ECPL please visit www.eastern.in

For more information on Orkla please visit www.orkla.com