By Pinkerala News Desk | Jun 25, 2022

Godrej Interio strengthens omnichannel retail presence in Southern India and eyes 60% growth by FY25

• Overall, the brand targets doubling its D2C platform sales 
• 25% growth in offline sales by the end of F.Y 23 by adding Channel partners in southern India

Thiruvananthapuram, June 24^th  2022: Godrej & Boyce, the flagship company of the Godrej Group, announced that its business Godrej Interio, India’s leading furniture and interior solutions brand plans to grow their on ground presence by adding 20 Channel partners in the southern states of Kerala, Andhra Pradesh, Telangana, Tamil Nadu and Karnataka. Godrej Interio is targeting doubling its D2C platform sales run-rate by the end of FY22 by increasing its reach through channel partners and its holistic omni-channel initiative. It is further targeting 25% through offline stores by F.Y.23. 

Godrej Interio has been investing heavily in key digital technologies, automations, processes and people to build a robust, truly Omni-channel, omnipresent furniture brand with the largest footprint across the country. 

Speaking on the importance of southern market, Subodh Mehta, Senior Vice President (B2C), Godrej Interio, said, “Godrej Interio has a strong foothold in Southern India owing to its huge brand recall and significant customer base in the region. In the recent years, this region has attracted leading interior brands from around the world. We are confident that the region will certainly provide more to our revenue basket in the near future. We plan to onboard 20 Channel partners in the region by the end of F.Y.23 and plan to grow by 60% in the next 3 years. This will further strengthen our omnichannel presence in the south. 

On an average, we generate a business of around INR 200 crores from Southern India market as we are present across all furniture segments. Godrej Interio has interior designers who work with customers in helping them visualize the home layout once they purchase furniture and provide design consultancy too. Pan India, we have a growth rate of close to 18% for B2C products and overall, Godrej Interio has a growth rate accruing up to 20%. In the next fiscal we plan to grow over 25% in all product categories.”

About Godrej Interio: 

Godrej Interio is India’s leading premium furniture brand in both home and institutional segments with a strong commitment to sustainability and centers of excellence in design, manufacturing and retail. 

Led by the largest in-house design team in the country in the furniture category and awarded with 34 India Design Mark Awards till date, GODREJ INTERIO aims to transform spaces with its thoughtfully designed furniture to create brighter homes and offices with products that have the highest design quotient in aesthetics, functionality and technology. With consistent pursuit of excellence and a special focus on health and ergonomics, GODREJ INTERIO’s product portfolio comprises of a wide range of solutions 

Today, we design and manufacture furniture for office spaces, homes, educational institutes, healthcare facilities, laboratories and more. Along with furniture we offer Audio Visual and 360 Degree Turnkey solutions. Each of our product range revolves around comfort and aesthetics while delivering well-designed, long lasting and functional furniture solutions. In short, Godrej Interio helps the consumers to make every space the perfect setting for their myriad moods and moments.

Currently present in over 650 cities with 250 exclusive showrooms and 800 dealers, is one of the largest divisions of Godrej & Boyce Mfg. Co. Ltd., part of the Godrej Group, one of India's largest engineering and customer product groups.

Godrej Interio has 7 manufacturing facilities situated at Mumbai, Khalapur, Haridwar, Shirwal, and Bhagwanpur. GODREJ INTERIO’s Shirwal Plant is Green Co Platinum Certified, and Mumbai Plants are Green Co Gold Certified. GODREJ INTERIO is widely known for its comprehensive sustainability certifications for its products in furniture category. 

GODREJ INTERIO commitment to the environment has resulted in manufacturing products with lesser environment footprint. Our pioneering efforts include designing less environment burdening products, usage of eco-friendly materials and setting up less polluting and consuming processes, ensuring eco-friendly packaging and transportation and finally the extended responsibility of recycling/reuse of used furniture and scrap, thus ensuring a lifecycle approach to green. GODREJ INTERIO has the widest range of green choices for our customers which not only includes products but also services such as green interiors and recycling. 

The brand boasts of noteworthy awards received so far- CII Exim Bank Award for Business Excellence 2016, Superbrands 2017-18, Reader’s Digest Most Trusted Brand 2018 Gold (Home Furniture and Modular Kitchen), TRA’s India’s Most Consumer focused brand 2019, GreenCo Star Performer Award 2019, National Energy Leader Award at CII National Award for Excellence in Energy Management 2018.

For further information, please visit https://www.godrejinterio.com/

Contact:

Elizabeth Bocarro

ebocarro@godrej.com

Contact:

Amey Poreddiwar

+91 8600364776

amey.poreddiwar@adfactorspr.com