By Pinkerala News Desk | Jul 28, 2022

Muthoot Finance celebrates the successful construction of 200 homes under their Muthoot Aashiyana initiative

• A rehabilitation initiative launched for the 2018 flood victims of Kerala is now completed; the company has celebrated with a meet and greet for the beneficiaries 
• Muthoot Finance had earmarked Rs. 20 cr towards the project

The company has been able to exceed the goal of building 200 houses; further plans to scale this project in Kerala, Haryana and Uttrakhand

Kochi, July 27, 2022: Muthoot Finance, India’s largest gold loan NBFC company has successfully accomplished the milestone of constructing and delivering 200 homes as part of their rehabilitation initiative - Muthoot Aashiyana. In order to celebrate this milestone, the company had organized a meet and greet event for all the beneficiaries on 27th July, 2022 at Gokulam Convention Center, Kaloor, Ernakulam at 11 AM. 

Mr. Babu John Malayil, CSR Head, Muthoot Finance delivered the welcome speech. The event was inaugurated by the Chief Guest - Padma Shri. Jayaram, a celebrated actor in the South-Indian film industry, presided over by Mr. George Jacob Muthoot, Chairman, The Muthoot Group, followed by the key note address by Mr. George Alexander Muthoot, MD, Muthoot Finance. The ceremony was further facilitated by Mr. George Thomas Muthoot, Joint Managing Director, Muthoot Finance, Shri. T. J. Vinod, Ernakulam MLA, Shri. Anwar Sadath, Aluva MLA, Mr. George M George, Deputy Managing Director, Muthoot Finance, Mr. KR Bijimon Executive Director, Muthoot Finance,   Dr. Maithrei, MD, Archana Hospital, Thodupuzha, Mr. V J Lukose, Land donor- Koothattukulam Aashiyana Project and Ms Rosakkutty Abraham, Secretary at Women’s Council.

Launched in 2018, Muthoot Aashiyana is a CSR initiative by Muthoot Finance that was instigated by the devastating floods in Kerala in the same year which witnessed thousands of families losing their homes. Muthoot Finance has allocated a cumulative spend of Rs. 20 cr towards the scheme. The construction was planned in the worst-hit areas by the floods including Paravoor, Alwaye, Chengannur, Aranmula, Thiruvalla, Kozhencherry, Kuttanad, Kumarakom, Thodupuzha, Malappuram, Chellanam, Trichur and Idukki. These houses are rebuilt in the exact location where the beneficiaries had their homes pre-floods to retain their emotional connect. Currently, Muthoot Finance has managed to surpass the set number of 200 houses. 

Speaking on the Muthoot Aashiyana scheme, Mr. George Alexander Muthoot, MD, Muthoot Finance, said, “Contributing back to society has always been one of the main ethos that drives our work throughout The Muthoot Group. We were deeply saddened and heart-broken by the loss witnessed by people in the 2018 floods in Kerala. A roof over one’s head is the most basic need for a human being and losing it in a fatal disaster can leave people devastated as everyone tends to have a deep rooted emotional attachment to their homes. Therefore, despite the multiple geographical challenges, we wanted to help out the impacted people by rebuilding their homes in the exact same location. With 200+ homes successfully rebuilt as of today, we plan to scale this project further. We have organized a get together for all the beneficiaries to celebrate the successful completion of this program.” 

Commenting on this initiative, Shri George Jacob Muthoot, Group Chairman, The Muthoot Group, said, “The launch of Muthoot Aashiyana initiative was a way for us to provide aid to the flood-ravaged people in Kerala in 2018. The loss that Kerala had faced was disheartening to witness and it shook the economy of the entire state. This scheme was a small step taken forward to provide some relief to the impacted families and further help them to overcome the personal loss they had gone through. As we embark the completion of constructing 200 houses, we had invited all the beneficiaries for a small celebration.”

Speaking on this development, Chief Guest- Shri. Jayaram, a celebrated actor of the country said, “I applaud the initiative launched by Muthoot Finance to help out the victims of the Kerala flood. Losing one’s home is a loss that is hard to overcome and 2018 was a tough year for the entire state. It is very heartening to see how companies like Muthoot Finance understand their responsibility towards society and step up to help out in times of need. I am looking forward to collaborating on more such initiatives by the company.”

Given the positive impact created by the Muthoot Aashiyana initiative, the company has planned to scale this project further. The ongoing projects under this are: 14 housing projects in Edavanakkad, Kochi, 20 housing projects in Rewari, Haryana, and 10 housing projects in Haridwar, Uttarakhand. 

About Muthoot Finance 

Muthoot Finance is the flagship company of The Muthoot Group which has 20 diversified business divisions. With 5000+ branches, the Group serves over 2.5 Lac customers every day. Muthoot Finance is India’s largest gold loan NBFC and India’s No.1 Most Trusted Financial Services Brand, according to the Brand Trusted Report. It is a reputed ‘Systemically Important Non-deposit taking NBFC’. As part of the core business, Muthoot Finance provides loans secured against household gold jewellery at highly affordable rates and amazing product features. Globally, the Group has presence across, USA, UK, UAE, Costa Rica, Nepal and Sri Lanka. For more details please visit: www.muthootfinance.com 

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