Tanishq on the launch of its Festive Collection-‘UTSAAH
By Pinkerala News Desk | Oct 01, 2021
Kochi, 30th September 2021: India’s top retail jewelry brand, Tanishq, has launched its festive collection – Utsaah – the Festival of Life. Tanishq’s latest festive edit is an aesthetic representation of contemporary jewelry set in pure Gold with a seamless blend of ethnicity and modernity.
The collection reimagines the rich Indian heritage into distinctive modern jewels while featuring intricate and exquisitely detailed designs in plain gold and ornate gold, the collection speaks Ethno- contemporary. The collection is particularly designed for women who seek modernity and versatility and have a discerning eye for designs.
The Utsaah collection features reimagined silhouettes with fresh styling and impeccable contemporary treatment with an emphasis on modernizing traditional motifs in geometric forms. The bold and edgy collection boasts of the use of numerous Karigari techniques like Modern Filigree, Stamp and wirework, Enamel, Jaali over stone, Tikli, Rawa, and ball work to name a few. Celebrating the glint of gold, the assortment showcases varied textures and weaves of patterns.
Foreseeing the festive trends this year, Tanishq has focused on the charm of layering exquisite neckpieces for a grandeur look and is one of the key highlights of the collection. ‘Utsaah’ by Tanishq is a seamless blend of intricacy, heritage, and old contemporized designs with modern sensibilities, giving a new life to traditional craftsmanship. The collection stands out as one of its kind modern-heritage jewelry inspired from patterns of Indian heirloom crafts, making it a perfect ancillary to complete any woman’s look this Diwali.
Speaking on the launch of the festive collection, Ms. Revathi Kant, Chief Design Officer, Titan Company Limited, says, “Like each year, and especially for Diwali, Tanishq brings to you beautifully designed products crafted to perfection by our Karigars that add to your festivities. Our latest Diwali edit- Utsaah has been designed keeping in mind the ‘Wearability’ aspect that has emerged as a key jewelry trend for this festive season.
Utsaah is a beautiful medley of intricate traditional motifs reinvented in minimalistic contemporary silhouettes and the design story is inspired by the idea of contemporizing the classical and traditional jewelry designs to present them in new avatars.
What makes Utsaah special is that there’s also a fusion of techniques with modern motifs and the use of layering gives it an expansive look. The intelligent use of design and karigari techniques have helped us achieve an absolute delight both in terms of affordability and aesthetics. We hope our latest festive collection will add a little bit of sparkle to your celebrations.”
The price range for products under Utsaah collection starts at Rs. 35,000 onwards. Visit: www.Tanishq.co.in for range of exclusive Utsaah products.
Here are some of the Showstopper pieces from the Utsaah collection:
With a fine balance of intricacy and boldness, this beautiful neckpiece rejoices in a new heirloom. This is a must-have for every woman as it makes a perfect choice for small or big events.
The exquisite choker, a seamless blend of Indian elements in traditional patterns, and a hint of modernity give rise to a stunning necklet. The red accent makes it even more complete and a smart choice.
Modern with a twist of traditional craft. This blend of contemporary and royalty is a treasure to own. A drop of the Turquoise in bloom on a beautifully modulated sheet of gold is what re-imagining heritage looks like.
Beautiful round discs layered on top of a bejeweled Kundan jhumka, topped with a striking square with a seamless surround of Rawa creates an enthralling glam quotient.
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