By Pinkerala News Desk | Jun 21, 2022

Highlights various loan offerings, paperless processes, quick approvals and digital services  among other effective solutions 

Mumbai, June 20, 2022: YES BANK has launched a digital campaign ‘Karo har khwaish  poori’ that positions itself as an enabler of dreams by showcasing an array of financial  solutions provided by the bank. Through this campaign, YES BANK aims to  complement the needs and aspirations of customers to meet their personal and  business goals. The bank intends to provide easily accessible solutions, allowing  customers to select their right fit from a gamut of retail offerings. 

Commenting on the campaign launch, Mr Rajan Pental, Global Head – Retail  Banking, YES BANK said “The campaign ‘Karo har khwaish poori’ showcases financial  hurdles faced by an individual in their journey towards achieving their life goals through a  relatable character named ‘Gupta ji’. The character represents the sentiments of a common man  who usually suppresses his dreams due to insufficient funds and knowledge about the various  financial solutions he can turn towards for achieving these dreams. Through this campaign,  we have attempted to educate consumers on various hassle-free loan offerings that one can avail  through the Bank to easily fulfil their needs.”  

Ms. Srija Barua, Director, Cinemon Pictures said “Working on the campaign was a  refreshing change and challenge. It allowed us to experiment with loans as a product and go  deeper into the insight for when people need loans. From the insights, we were able to create the relatable world of ‘Gupta ji’, who finds himself in funny situations because of his  financial hurdles. And that is how the ‘Gupta ji’ series was born, where our idea was not just  to talk about the products but to point at a mind-set that needs changing to lead a life of  choices, desires, and ease. ‘Karo har khwaish poori’ beckons people to see life as a basket of  choices and possibilities.” 

The intention of creating this series of digital films is to reach out to a diverse set of  audience to showcase the array of loan solutions provided by YES BANK such as  Personal Loan, Home Loan, Car Loan, Gold Loan or Loan against Securities (LAS).  The films are relatable and resonate with potential and existing customers who dream  big, but need the means to achieve them. The campaign will be amplified across the  social media channels of YES BANK to reach a wider set of audience across the nation. 

Links: 

Facebook links 

Personal loan – https://fb.watch/dCShMWDtvW/ 

Car Loan – https://fb.watch/dCSkjM7Q2S/

Home loan – https://fb.watch/dCSeW9b205/ 

Gold Loan – https://fb.watch/dCSjI51OlF/ 

Loan against property – https://fb.watch/dCSen3qUbs/ Loan against security – https://fb.watch/dCSbMFVbT1/ 

Instagram Links 

Personal loan – https://www.instagram.com/p/Cevh3RYrX7U/ Car Loan – https://www.instagram.com/p/CeviZKOrQ0M/ Home loan – https://www.instagram.com/p/CeviOY_OMvQ/ Gold Loan – https://www.instagram.com/p/CeviiAZsHKT/ Loan against property – https://www.instagram.com/p/Cevi_aXMrNI/ Loan against security – https://www.instagram.com/p/CevivhfFQz6/ 

YouTube Links 

Car Loan: https://youtu.be/i70er1qqoyI 

Gold Loan: https://youtu.be/3YpBzwDjNrg 

Loan Against Securities: https://youtu.be/oYNQH0Gz-mI Personal Loan: https://youtu.be/mKV3NHiS4FQ 

Home Loan: https://youtu.be/9ymFYoXrg30 

Loan Against Property: https://youtu.be/I1qUCedJzvk ABOUT YES BANK  

YES BANK is a 'Full Service Commercial 'Bank' providing a complete range of products,  services and technology driven digital offerings, catering to Retail, MSME as well as corporate  clients.  

YES BANK operates its Investment banking, Merchant banking & Brokerage businesses  through YES SECURITIES, a wholly owned subsidiary of the Bank. Headquartered in  Mumbai, it has a pan-India presence including an IBU at GIFT City, and a Representative  Office in Abu Dhabi. 

For more information, please visit the Bank's website at http://www.yesbank.in/ For further information, please contact: 

YES BANK 

Neha Chandwani 

Email: Neha.Chandwani@YESBANK.in 

Mobile: +91-981-907-3603