Godrej & Boyce consolidates all furniture solutions businesses under brand Godrej Interio
By Pinkerala News Desk | Aug 12, 2022
Godrej Interio integrates brand U&Us and Script under its portfolio
~ Plans to expand the retail network by 100 outlets ~
~ Expands the ecommerce reach to 5,000 pincodes ~
Kochi, August 11, 2022: Godrej & Boyce, the flagship company of the Godrej Group announced that its business Godrej Interio, India’s leading furniture solutions brand, in home and institutional segments, is consolidating their end-to-end home interior solutions brand; U&Us, and attainable premium furniture and home accessories brand; Script, in its portfolio. The integration will help the customers walking into the Godrej Interio store to get an exposure to the full range of G&B’s furniture offering, be it the core modular furniture solutions, customised furniture, end to end interiors or a modern, contemporary premium line of furniture.
Swapneel Nagarkar, Business Head, Godrej Interio said: “Godrej Interio, the retail furniture arm has seen exponential growth in the last 3 years across India and with a CAGR of 15% while the industry is growing at 6-7%. The group caters to both homes and offices as segments in the furniture category and aims at creating interior ecosystems and experiences by providing innovative ideas for homes spaces using patented cutting-edge technologies. Our recent customer segmentation study revealed that audience needs overlap across our 3 brands - Godrej Interio, Script and U & US Design Studio. Therefore, rather than address these needs separately through different brands, it only made sense to offer them under the larger umbrella of Godrej Interio. This helps us focus all our efforts and resources towards the Godrej Interio brand. Thus, the focus is to provide furniture solutions catering to the changing needs of the customer segment with the integrated approach.”
Commenting on the growth prospects, Swapneel added, “The idea is to widen our product portfolio with smart functionality and providing customized solutions through the interiors line of business. We will be focusing on widening the market penetration in the next 2-3 years thereby catering to tier 3 cities as well. We plan to strengthen our own D2C ecommerce channel by increasing deliveries to 5,000 pin codes with an improved backend for deliveries and aim to double the platform sales run rate by end of this financial year. The platform will soon be enabled to onboard our dealer network allowing them to upload their stock inventory and improve digital visibility; similar to the seller model at leading marketplace websites.”
U&Us design studios will now operate as Godrej Interio Home Interiors providing customized furniture and end-to-end home interior solutions from design to delivery. These exclusive design studios are currently present in Thane, Bangalore and Hyderabad and promise a retail experience that uses technology to aid visualisation, allowing customers to configure and visualize their own spaces. Similarly, Script’s range of premium furniture and home accessories will now be available under the Godrej Interio range in its stores as well as the website.
As a part of the consolidation, Godrej Interio also plans to offer these services through a shop-in-shop format at its COCO stores in Mumbai, Delhi, Gurgaon and Kolkata. The brand plans to eventually expand the model footprint to other cities as well.
The brand restructuring integrated operations will be completed by March 2023 and will contribute 5-8% to the overall revenue pie. With an aggressive expansion strategy, Godrej Interio plans to grow its retail network by 100 outlets across the country and is targeting an overall revenue growth of 25% in this fiscal.
Godrej Interio will also be eventually adopting a collection philosophy where they will club a collection of products that have a common thread like design language, functionality etc. and present this to the customer in an inspirational manner. The brand has currently formulated a strategy for it. The Godrej Interio website will also provide customers a glimpse of its work and services under Godrej Interio Home Interiors (erstwhile U&Us) which will have a dedicated section to itself. It will also allow prospective customers to book an in-person consultation with our designers at select cities and stores.
About Godrej Interio:
Godrej Interio is India’s leading premium furniture brand in both home and institutional segments with a strong commitment to sustainability and centers of excellence in design, manufacturing and retail.
Led by the largest in-house design team in the country in the furniture category and awarded with 34 India Design Mark Awards till date, GODREJ INTERIO aims to transform spaces with its thoughtfully designed furniture to create brighter homes and offices with products that have the highest design quotient in aesthetics, functionality and technology. With consistent pursuit of excellence and a special focus on health and ergonomics, GODREJ INTERIO’s product portfolio comprises of a wide range of solutions
Today, we design and manufacture furniture for office spaces, homes, educational institutes, healthcare facilities, laboratories and more. Along with furniture we offer Audio Visual and 360 Degree Turnkey solutions. Each of our product range revolves around comfort and aesthetics while delivering well-designed, long lasting and functional furniture solutions. In short, Godrej Interio helps the consumers to make every space the perfect setting for their myriad moods and moments.
Currently present in over 450 cities with 450 exclusive showrooms and 520 dealer outlets, is one of the largest divisions of Godrej & Boyce Mfg. Co. Ltd., part of the Godrej Group, one of India's largest engineering and customer product groups.
Godrej Interio has 7 manufacturing facilities situated at Mumbai, Khalapur, Haridwar, Shirwal, and Bhagwanpur. GODREJ INTERIO’s Shirwal Plant is Green Co Platinum Certified, and Mumbai Plants are Green Co Gold Certified. GODREJ INTERIO is widely known for its comprehensive sustainability certifications for its products in furniture category.
GODREJ INTERIO commitment to the environment has resulted in manufacturing products with lesser environment footprint. Our pioneering efforts include designing less environment burdening products, usage of eco-friendly materials and setting up less polluting and consuming processes, ensuring eco-friendly packaging and transportation and finally the extended responsibility of recycling/reuse of used furniture and scrap, thus ensuring a lifecycle approach to green. GODREJ INTERIO has the widest range of green choices for our customers which not only includes products but also services such as green interiors and recycling.
The brand boasts of noteworthy awards received so far- CII Exim Bank Award for Business Excellence 2016, Superbrands 2017-18, Reader’s Digest Most Trusted Brand 2018 Gold (Home Furniture and Modular Kitchen), TRA’s India’s Most Consumer focused brand 2019, GreenCo Star Performer Award 2019, National Energy Leader Award at CII National Award for Excellence in Energy Management 2018.
For further information, please visit https://www.godrejinterio.com/
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