Kerala Travel Mart holds 7,000-plus B2B meets
By Pinkerala News Desk | Mar 15, 2021
The just-concluded Kerala Travel Meet (KTM) virtual summit facilitated more than 7,000 business meets, taking major strides in overcoming the Covid-induced economic crisis in the state and bringing back the vitality of tourism in a post-pandemic situation.
The government and the KTM society are considering holding a physical edition this year, according to Smt Rani George, Principal Secretary, Department of Tourism, Government of Kerala. “The virtual mart went off well and created another history for Kerala Tourism. Yet the importance of a physical mart cannot be ignored,” she said while speaking at the closing ceremony of the event on March 5.
“The Department of Tourism and the KTM Society are working together to explore ways on holding a physical KTM this year,” the senior bureaucrat noted. “KTM is the ideal stage to showcase Kerala’s post-Covid resurgence.”
Even as the online event emphasized domestic tourism amid a new world order, the deliberations proved that Kerala’s pre-eminence remains intact on the international travel map, pointed out KTM Society President Shri Baby Mathew Somatheeram.
Just as the five-day meet concluded on March 5, the organizers went on to provide a virtual visit of the KTM till March 10 to also communicate with the sellers. This enabled people across the to globe gain wide access to the charms of Kerala’s tourism, Shri Somatheeram said.
The KTM edition, which featured 701 buyers (159 international and 542 domestic), saw participants from 38 countries. As for the business meets, 2,660 were with foreign buyers and 4,175 with domestic. Added to this were the meets through online chats, getting the total cross 50,000.
The majority of the international buyers registered were from the US and UK. The others in the category included Brazil, Germany, Spain and Canada, besides Mexico, Oman, UAE and Australia and France.
Most of the domestic buyers were from Maharashtra, a chunk of them based in Mumbai. Delhi, Gujarat and Telangana were among the three other toppers on the list.
KTM Society is the country’s biggest travel and tourism organization. The virtual edition got off to a start on February 28 evening, with state Governor Shri Arif Mohammed Khan inaugurating the country’s biggest tourism meet with a call to highlight domestic tourism for better collaboration among states and greater understanding between people.
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