OTTplay’s premier quirky campaign - ‘Maze Karo Multiply’ woos audiences across India
By Pinkerala News Desk | Aug 11, 2022
Short format campaign ad released on its digital properties
Introduces a distinctive offering for OTT audiences with curated subscription packs, providing access to 12+ OTT platforms
National, 10th August 2022: OTTplay, India’s first ever AI-based OTT recommendation and content discovery platform has announced the launch of its ‘Maze Karo Multiply’ campaign, introducing a one-of-its-kind proposition for the fast-growing OTT audience in India. The campaign takes inspiration from the power of content in bringing together and connecting people hailing from different cultures, backgrounds and demographics. The video ad focuses on the blockbuster content library, which includes availability of 20,000+ shows and movies on OTTplay platform, coining the ‘Har Din Kucch Naya Dekho’ catchphrase.
Talking about the #MazeKaroMultiply campaign, Mr. Avinash Mudaliar, Co-Founder and CEO, OTTplay said, “We are delighted to announce the launch of our inaugural ad campaign, as we introduce the brand’s ‘Maze Karo Multiply’ positioning to OTT audiences across India in a quirky way. As category-creators, we strive to provide an exceptionally personalised viewing experience to our subscribers, by enabling audiences to consume relevant content from across genres, languages and platforms. Further, our extensive content library provides subscribers with world-class movies, web series and shows to consume basis their distinctive moods.”
OTTplay has introduced 5 curated subscription packs for the OTT audiences, from the ‘Power Play Pack’, which includes all 12 OTTs in one pack to the ‘Jhakaas Pack’ that offers ‘masaaledaar’ blockbuster Bollywood content. The other subscription packages include ‘Simply South Pack’ offering curated regional content from, whereas the ‘Chota Pataka Pack’ and ‘Totally Sorted Pack’ brings together an assorted mix of Premium OTT platforms. With these packs starting at Rs. 50 per month, the nominal pricing provides access to around 65,000 titles, which are currently available to stream on the OTTplay platform with ultra HD streaming quality.
OTTplay evolves from a content discovery engine that curates content from 60+ Indian and international OTTs to a streaming platform that lets you access your favourite content from 12 different OTT platforms with a single subscription. At the same time, it serves as a one-stop content discovery portal for 55+ OTTs producing amazing content across genres and languages.
Click on the link below to check out the campaign ad: https://www.youtube.com/watch?v=8zoxEjh-zOI
To know more about the platform and subscribe to it, please visit https://www.ottplay.com/
OTTplay is India’s first ever smart recommendation engine, which handpicks the movies and shows that match your taste and language preferences by diving deep into the most number of OTT channels. The platform has launched 5 subscription packs in partnership with 12 Indian & International OTTs and has introduced 4 international OTTs in India. With the launch of subscriptions on OTTplay, you can choose from our 5 exciting packs and stream content of your choice on our app, web and mweb platforms.
OTTplay brings together popular Indian OTT platforms such as SonyLIV, ZEE5, LIONSGATE PLAY, Sun NXT, ShemarooMe, Curiosity Stream, ShortsTV, DocuBay as well as makes 4 international OTTs - Hallmark Movies Now, DUST, FUSE+ and Tastemade+ available in India, backed by AI-based recommendation and content discovery technology enabling viewers to browse through the clutter of OTT content with sheer ease and convenience.
For more information, please contact:
Evelyn Vaz: email@example.com - +91-9833678010
Kartik Behl: firstname.lastname@example.org - +91-9004333899
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