Voltas launches its 2022 range of PureAir Inverter AC with assured purity; strengthens its portfolio of Cooling Products and Home Appliances
By Pinkerala News Desk | Mar 31, 2022
Launches India’s First AC with HEPA Filter
Augments its Product Portfolio, with the introduction of its 2022 range of Cooling Products
Introduces new SKUs across its range of Air Conditioners, Air Coolers, Commercial Refrigeration, and Voltas Beko Home Appliances
Mumbai, 30 March 2022: Voltas, India’s undisputed leader in Cooling Products, and the No. 1 AC brand, from the house of Tata’s, has strengthened its leadership position further in the Cooling Products space, by launching India’s First AC with HEPA Filter technology. This latest offering, the Voltas’ PureAir 6 Stage Adjustable Inverter AC comes with a unique value proposition of ‘Pure & Flexible Air Conditioning’, powered with HEPA Filter, PM 1.0 Sensor, and AQI Indicator (which is an industry first), that helps to purify the indoor air and is also loaded with 6 Stage Adjustable Tonnage Mode, that allows the user to switch within multiple tonnages, depending on the ambient heat or number of people in the room. It provides pure and clean air, along with savings and optimization of running costs.
The latest survey by Voltas indicated that Indian customers' preferences in the home appliance category are evolving, with comfort, convenience, cooling, health, and technology becoming the top priority. According to the research, 77 percent of Indians want their air conditioners to be upgraded with air purification technology, which cleans the indoor air swiftly by destroying pollutants, germs, and pathogens. Our market insights reaffirm that there is a consumer trend of upgrading their home appliances, while they continue in a hybrid model and rely on technology.
Commenting on the launch of the new range of Air Conditioners, Mr. Pradeep Bakshi, Managing Director & CEO, Voltas Limited said, “Being the market leader in Air Conditioners, our market insights have revealed that consumers are now looking at upgraded features in their ACs that cater to their health and purification needs. Keeping this insight in mind we have introduced Voltas PureAir Inverter Air conditioners that have a HEPA filter along with PM1.0 Sensor, AQI Indicator, and 6 stages Adjustable Mode, which offers cooling and purification along with savings. We aim to remain a consumer-centric brand by offering them the option of 6 different tonnage options, along with air purification, within one product. Our range of ACs compliments the consumer’s need for energy-efficient products.”
The Voltas 2022 AC product range includes over 80+ SKUs, with 45 SKUs in Inverter ACs, 17 in Split ACs, and 12 in Window ACs, besides Cassette and Tower ACs. Within this, Voltas has launched 3 SKUs of PureAir Inverter ACs.
This Summer, Voltas’ new range of ACs is also coupled with unique & exciting promotional offers for consumer-like 15% cashback, Easy EMI offer, Lifetime Inverter Compressor Warranty, and, 5-Year Comprehensive Warranty, for ease of adoption & access to customers.
This summer, Voltas has also launched 38 SKUs of its Voltas Fresh Air Coolers under various sub-categories such as Personal, Window, Tower, and Desert Air Coolers. The new range comprises new models like Windsor with 4-sided cooling advantage, Epicool with style and ultra-cooling, Virat with a sturdy metal body, and Alfa fresh with purification advantage. The Company also strengthened its overall portfolio by introducing 60 SKUs of Commercial Refrigeration products, including Convertible Freezer, Freezer on Wheel, and Curved Glass Freezer. The company has also launched 22 SKUs of Water Dispensers, and 25 SKUs of Water Coolers. Voltas also has a range of Cold room solutions for the B2B segment.
Through its new Home Appliances JV brand, Voltas Beko, the company aims to strengthen its portfolio in 2022 by launching a series of new products. Keeping the brand promise and commitment to stand by the ‘Make in India’ initiative, Voltas Beko will unveil an array of innovations this year. The Frost Free range of refrigerators with unique patented technologies, Harvest Fresh and Store Fresh technology, Direct Cool Refrigerator with features like Active Fresh Blue Light and Rapid Cooling, within major capacities, all with standard BEE Star Rating. The brand has also introduced 5 Star rated Top Load Washing Machine, having industry-defining USPs like Fountain Wash and, adjustable Jet function. All product offerings in the Semi-Automatic Twin Tub Category shall have a 5 Star Rating. The overall Washing Machine portfolio will now cater to 7.5 to 14 kg capacities. The Microwave oven category in the Solo, Grill, and Convection segment has also been expanded. And, the highly successful Dish Washer category has witnessed further expansion with the introduction of AquaIntense and Fast Plus functions. Voltas Beko is the latest growing brand in the Home Appliances segment.
About Voltas Limited: Voltas Limited is a premier air conditioning and engineering solutions provider and a Projects specialist. Founded in India in 1954, Voltas Limited is part of the Tata Group, and in addition to Air Conditioners, Air Coolers, Air Purifiers, Water Dispensers, Water Coolers, and Commercial Refrigeration products; the company also offers engineering solutions for a wide spectrum of industries in areas such as heating, ventilation, and air conditioning, refrigeration, electromechanical projects, electrification, textile machinery, mining, and construction equipment, water management & treatment, cold chain solutions, building management systems, and indoor air quality. Voltas is one of the leading companies within the Tata group and is the undisputed market leader in room air conditioners in India, with a footprint of over 24,000+ customer touchpoints. It has also launched its range of Voltas Beko Home Appliances, through its new JV in India, in equal partnership with Arcelik.
About Voltas Beko: Voltbek Home Appliances Private Limited (Voltas Beko) is an equal partnership joint venture between India’s leading Air Conditioner Company, Voltas Limited, and one of Europe’s largest household appliances manufacturers, Arçelik. The brand ‘Voltas Beko’ was launched in September 2018 and has in the past year positioned itself as a ‘Partner of Everyday Happiness’ in India. Their portfolio of products includes Refrigerators, Washing Machines, Microwaves/Ovens, and Dishwashers. The brand offers its consumers state-of-the-art innovative products and leverages Voltas’ brand & distribution strength and Arçelik’s global expertise in product development. Voltas Beko has been consistently increasing its footprint in the Indian home appliances segment and has currently over 5000 consumer touchpoints. The manufacturing facility is situated in Sanand, Gujarat which went on stream in January 2020.
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